Irina
KHVOROSTUKHINA

Razumovsky Moskova Devlet Teknoloji ve Yönetim Üniversitesi. K.G. Razumovsky Moskova Devlet Teknoloji ve Yönetim Üniversitesi, Moskova FMAHT

2003 - 2009

Tasarım/ deri ve kürk teknolojisi, deri ürünleri/ işletme yönetiminde yüksek yönetim

Üniversite, Gelişmekte Olan Avrupa ve Orta Asya bölgesindeki en iyi 350 yükseköğretim kurumu arasında yer almaktadır. İngiliz QS Quacquarelli Symonds şirketi, gelişmekte olan Avrupa ve Orta Asya ülkelerindeki üniversiteleri kapsayan QS EECA Üniversite Sıralaması 2021/22'nin Ruslaştırılmış bir versiyonunu sunuyor.

Marangoni, İtalya, Milano; Moda ve İşletme, Moda İşletmeciliği, Marka Yönetimi

2000 - 2003

Milano'da moda eğitimi almak, ilk Istituto Marangoni okulunun mirasıyla zenginleşen, çağdaş İtalyan modası ve hazır giyimle çevrili, sürükleyici bir yolculuktur. Öğrenciler, deneysel tasarım ve araştırmalardan ilham alan, el yapımı lüksü ve detaylara gösterilen özeni çarpıcı efektlerle birleştiren 'Made-in-Italy' kültürünü ve en son moda trendlerini keşfedeceklerdir.

Sanat Okulu; resim, grafik (ek olarak: renklendirme, khokhloma, gzhel)

1992 - 1999

Kriz Karşıtı İş Danışmanı

2019 -2024

• anti-crisis solutions, primary assessment of the enterprise (assessment of the business state of the enterprise: enterprise capacities, inventory and labor resources of the enterprise). Re-evaluation of production and innovation potential of the enterprise; identification and definition of problems of the enterprise in the sphere of production and business in general. Reformatting of business processes.
• Pre-project research and analysis of the company's activities; assessment of the enterprise's development prospects; business consultations; analysis of the competitive environment.
• Analysis of existing enterprise projects and their development; development of new project plans for enterprise development, forecasting and calculation of their feasibility.
• assessment of development prospects; analyzing the effectiveness of existing business projects; development of new projects for the development of the firm; preparation of materials for the creation of a new business project;
• preparation of financial and economic substantiation of a new business plan and its compilation;
• elaboration of the scheme of measures on marketing and assortment recovery of the enterprise (reorganization of production capacities, attraction of new production capacities, new marketing strategy, etc.), change of the organizational structure of the enterprise (change and redistribution of the structure of assets and liabilities of the enterprise, etc.). Working out a plan for marketing and assortment improvement of the enterprise (measures to reduce costs and obtain additional income, to increase production volumes, to change contractual schemes, to cooperate with other enterprises to increase the overall potential, as well as the development and increase of potentially new markets for manufactured products, etc.).
• tracking, analyzing trends in the business segment and market needs, preparation of source materials for the development of business projects, financial and economic justification of projects, coordination of work on the implementation of individual projects.
• analyzing business activities, evaluating results; describing business processes; implementing and supporting the project; developing corporate regulations, instructions, technical tasks and various supporting documentation.

Business Consultant/Brand Director, Chief Designer

2017 - 2019

MONSORRO, Mons&Oro

• Control of the production process (PRC, Turkey)
• Coordination of visual content of the brand, preservation of the general style; development of concepts of all visual materials in the brand; Stylistic support of the brand; Control over compliance with the corporate style of the brand.
• Full cycle of seasonal collections creation: analysis and forecasting of trends and tendencies: identification, study and analysis of reference brands, competitors, development and filling of assortment matrix and introduction of novelties (strategic planning, maintenance and analysis of documentation: budget, purchase, markup factor, pricing, market and competitor analysis), search and purchase of prototype models, launching and testing of pads, selection of components, selection and selection of models of tops on pads, adjusting layouts, painting and adjusting color models, selection of the final collection: by styles, assortment, prices. Shaping seasonal buying sessions and collections. Maintaining timings for merchandise purchasing and collection development, production, marketing, advertising.
• Improving a successful and profitable merchandise line; Analyzing hits and non-liquidations; Researching and analyzing market demand and supply; Developing merchandise line; Seasonal and annual planning of purchases, profitability indicators, delivery schedules and payments.
• Restructuring of assortment policy. Development of visual presentation strategy based on brand DNA. Creation of a stylistic classifier before the start of seasonal development and procurement. Developing collection and brand development strategy by style for the long and short term; Determining the percentage of repeats and restyling/copying/self-development in the collection.
• Travel abroad; visiting professional, specialized exhibitions: Italy, Turkey, China, Germany.
• Negotiations with suppliers, ability to defend the interests of the company;
• Reporting to the founders of the company.

Project Manager/Stylist-Category Manager

2016 - 2017

Vitacci Group

Start-up based on a company with 10 years of experience in the Russian market, price segment: medium, medium plus.

• Development of assortment and pricing strategy, introduction of a new group of goods to the market. Detailed structuring of assortment matrix, pricing, merchandising, planning, business processes, production modification, methodological solutions, creation of stylistic classifier before the start of seasonal purchasing; Formation of seasonal collections and product promotion strategy. Control over compliance with corporate identity by all project participants;
• Conducting market research of competitors, consumer preferences, analyzing the obtained information and forming proposals for the development of the product range; Analysis of global fashion trends, operational response, work to identify trends. Determination of the general concept of the collection, identification of long-term trends, color solutions, moods.
• Analysis and forecasting of new customer needs (styles, silhouettes, cuts, color solutions (coloristics), finishing elements, new categories), as well as potential sales hits;
• Preparing technical specifications, highlighting trends for collection development;
• Coordination and approval of model deviations based on the results of the industrial release.
• Control of production placement, sample confirmation, production launch, shipment dates and collection arrival in accordance with the schedule and promotion and sales plans;
• Controlling the selection and approval for mass production of commercially effective models; Selection and evaluation of the collection as a whole. Decision making on selection of models, suppliers, purchase prices.
• Analyzing and working out, as well as agreeing and approving significant indicators: budget, purchase, markup factor, liquidity, etc. Planning and maintaining documentation: budget, purchasing, markups, prices, turnover, margin, liquidity, etc.; Ensuring adjustments to purchasing policy based on the results of product group analysis. Development and implementation of advertising session: Negotiations with modeling agencies (setting tasks for the marketing department in the selection of models); Selection of models for photo-session; Work in the photo-studio (with photographers, models).
• Formation of the production base (contacts, addresses: factories, plants, manufactories, Art - atelier).

Project Manager/Brand Director

2012 - 2015

YARO, Wilmar&co, group of companies.

Start-up on the basis of the company with 25 years of experience, launching a project from scratch, from writing a business project, to the promotion of a new product on the market. YARO is a dynamic American brand of youth footwear and accessories in Fashion style, price segment: medium, medium plus, high quality, according to Western standards. Development of assortment and pricing strategy (assortment matrices, pricing, liquidity.

• Creating and developing a brand from scratch, brand book, corporate identity, brand DNA;
• Overseeing adherence to corporate identity by all brand employees;
• Complete, operational management of the brand portfolio;
• Improving the efficiency of internal business processes in subordinate divisions;
• Analysis of the current situation and preparation of tactical and strategic proposals and decisions on: procurement, production, marketing, product development, indicators: prices, merchandising, planning.
• Setting and plan of tasks fulfillment, control of correctness of execution;
• Control of market research of competitors, consumer preferences, analysis of the received information and formation of proposals on its results for the development of the product range; Analysis of world fashion trends, operational response, work on the identification of trends. Definition of the general concept of the collection, identification of long-term trends, color solutions, moods.
• Detailed structuring of assortment matrix. Analysis and approval of assortment matrix proposal; Creation of stylistic classifier before the start of seasonal development;
• Control over setting strategic technical specifications (TOR) on assortment development for working groups (in terms of lines, product categories and assortment groups, in terms of number of models, output schedule, price positioning);
• Analysis and approval of indicators of the collection output schedule; Compliance with timing on development, procurement, production; Development of production, procurement and marketing calendar, ensuring the fulfillment of deadlines set by the timing company; Control of collection development deadlines in accordance with the network schedule;
• Control of selection and approval for mass production of commercially effective models; Selection and evaluation of the collection as a whole.
• Analysis and elaboration of significant indicators: budget, purchase, markup factor, liquidity, residuals, etc.;
• Ability to gather, organize and direct a talented forward-looking team, competent task setting and goal achievement, performance control; Evaluation and attestation of personnel. Performance management of the team. Human resource development and staff training, motivation, supervision and development of the department;
• Negotiating skills, ability to defend the interests of the company;
• Formation of production base (contacts, addresses: factories, plants, manufactories, Art - atelier);

Brand Director/Creative Director/Product and Procurement Director

2010 - 2012

Renaissance Group of Companies / Renaissance, Cooper

• Crisis management, full management package for 3 brands.
• Management of purchasing, design, technology, foreign trade departments.
• Restructuring of the production area. Reorganization of processes to improve efficiency;
• Strategic management of assortment, purchasing and merchandising;
• Planning of the total volume of purchases and sales by categories of goods for all sales channels, budgeting, analysis of goods movement, inventory management, inventory turnover control;
• Formation of assortment matrix, pricing and category portfolio management; Launch of new categories; Calculation of category performance targets; Reduction of unit costs;
• Negotiating with suppliers at the level of first persons; working with suppliers: analyzing the market and conditions, working on improving conditions, developing a system of control of interaction with suppliers;
• Development of assortment and pricing strategy (elaboration and analysis of assortment matrices, pricing).
• Reconstruction and restructuring of assortment, rebranding, branding.
• Development, realization and fixing of technologies, resources and means of realization of the developed creative project; control and realization of accountable projects. If necessary, implementation of changes in the course of work on the implementation of projects; distribution of work between the employees of the creative team, bringing to the attention of employees the main ideas and goals of projects and tasks for their implementation, as well as the involvement of freelancers;
• Coordination, preparation and participation in professional, specialized exhibitions;

Business consultant(freelance)/partner

2006 - 2009

BOND_non & Tony Bellucci Production Group

• Assessment of the business state of the enterprise: enterprise capacities, inventory and labor resources of the enterprise.
• Assessment of production and innovation potential of the enterprise; identification and definition of problems of the enterprise in the sphere of production and business in general.
• Analysis of the competitive environment
• Assessment of the enterprise development prospects
• Analysis of the current projects of the enterprise and their development; development of new project plans of the enterprise development, forecasting and calculation of their feasibility
• Elaboration of the scheme of measures on marketing and assortment recovery of the enterprise (reorganization of production capacities, attraction of new production capacities, new marketing strategy, etc.), change of the organizational structure of the enterprise (change and redistribution of the structure of assets and liabilities of the enterprise, etc.).
• Elaboration of a plan for marketing and assortment improvement of the enterprise (measures to reduce costs and obtain additional income, to increase production volumes, to change contractual schemes, to cooperate with other enterprises to increase the overall potential, as well as the development and increase of potentially new markets for manufactured products, etc.).
• Tracking trends in the business segment and market needs, preparation of source materials for the development of business projects, financial and economic justification of projects, coordination of work on the implementation of individual projects.
• Development and coordination of the mechanism of interaction between business units and individual specialists in the implementation of business projects.
• Consulting assistance to business managers in the development of business processes and plans within the subordinate divisions, commercial terms and conditions, agreements, contracts and agreements to be concluded, assessment of the degree of possible risks; in negotiations with counterparties, in major transactions.
• Inviting and involving in business processes specialized organizations, enterprises and specialists on a permanent, contractual or freelance basis.
• Analyzing business events, evaluating results.
• Search and purchase of PRC components.

Category Manager

2000 - 2005

Center Footwear Group of Companies. Federal retail network.
Ongoing product category development planning, analytics, marketing;

• Formation and development of assortment matrix of women's footwear category. Planning of purchase volumes, budgeting;
• Formation of assortment matrix. Purchase of goods according to the assortment matrix.
• Ensuring the purchase and availability of a full range of goods for the entrusted product group in the company's stores, timely ordering of goods, analyzing the movement of goods;
• Ensuring optimal pricing and development of measures to stimulate sales;
• Realization of purchases in the direction. Finding goods according to needs, deliveries, before delivery, sorting;
• Analyzing and managing key category indicators: turnover, margin, residuals.
• ABC-analysis;
• Study and analysis of sales statistics of goods in general and individual product groups, in order to determine liquid and non-liquid positions; providing adjustments to procurement policy based on the results of the analysis of product groups;
• Search for suppliers in the domestic Russian market and factories of manufacturers. Selection of ready assortment in factories, selection of models for production. Interaction with suppliers, conclusion of agreements, contracts;
• Travel abroad; development of collections, visiting professional and specialized exhibitions;
• Assortment management of the product group;
• Formation of seasonal collection, assortment matrix. Seasonal development of assortment list);
• Preparation of orders for seasonal supply based on sales analysis, residuals;
• Preparation of delivery schedule and control of deliveries;
• Pricing and revaluations, preparation of seasonal price proposals;
• Maintaining contractual documentation, signing contracts, additional agreements;
• Support of contractual documentation;
• Maintaining reporting documentation (entering purchase orders, execution of accompanying documents);
• Knowledge of the market of suppliers and competitors;
• Experience of working with leading manufacturers;
• Participation in exhibitions and presentations;
• Marketing research:
• Assortment market research;
• Market research of prices, competitors, etc.;
• Knowledge of competitors (development analytics).