Go-To-Market & CAC

Customer acquisition economics and growth strategy for scaling ANKKA platform.

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CAC €2,800
LTV €71,976
LTV / CAC 25.7x
Payback 0.9 months

Customer Acquisition Channels

Primary GTM strategy

Channel CAC Share
Direct sales €2,300 35%
Industry partnerships €2,000 30%
Online marketing €3,200 15%
Events & exhibitions €4,200 20%

Scenario Controls

Growth assumptions

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