Go-To-Market & CAC
Customer acquisition economics and growth strategy for scaling ANKKA platform.
Customer Acquisition Channels
Primary GTM strategy
| Channel | CAC | Share |
|---|---|---|
| Direct sales | €350 | 40% |
| Industry partnerships | €280 | 25% |
| Online marketing | €520 | 25% |
| Events & exhibitions | €680 | 10% |
Scenario Controls
Growth assumptions
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