Revenue
Bottom-up revenue build: a named sales funnel (52 pre-qualified accounts), 7%/year churn, and €2,999/mo ARPU — not a top-down curve.
Customer Funnel & Revenue
New customers from the named pipeline, retained via churn, Year 1–5
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| New customers | 10 | 23 | 50 | 99 | 176 |
| Retained (post-churn) | 0 | 9 | 30 | 74 | 161 |
| End-of-year customers | 10 | 32 | 80 | 173 | 337 |
| Customer-months | 20 | 246 | 660 | 1,482 | 2,988 |
| Revenue (× €2,999 ARPU) | €59,980 | €737,754 | €1,979,340 | €4,444,518 | €8,961,012 |
Year 1 customer-months use ~2mo average tenure (founders selling part-time, late-year ramp). Year 2+ = retained customers × 12mo + new customers × 6mo (even ramp, once a dedicated Sales Manager and full-year selling are in place).
Scenario Controls
Growth assumptions
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